Golden Social is here to help your business grow. Located in the heart of Manhattan, New York (NY), Zachary Goldberg is a Digital Perfectionist, Marketing Consultant, has been mentored by some of the brightest minds in the industry, and wants to share that knowledge with you.
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All in marketing
Apple has Siri, Amazon has Alexa, Google has Google Assistant, and a lot of people are interested in what they have to offer. This is where the future of advertising is headed – capturing market through audio. Now, you just don’t need to be there on Google or Bing, you need to be where Siri and Alexa can find you.
Walmart’s Unique challenge to Amazon – the Rise of Uniquely J
And, here begins another chapter in the Walmart-Amazon tussle as Walmart acquires Jet.com to grab a bigger share of the millennials segment of the market. Uniquely J is now the new online face of Walmart.
This comes as a befitting answer to Amazon’s acquisition of Whole Foods Market. With Uniquely J, Walmart is getting back at Amazon with the most well-thought move ever. Now, Walmart has never exactly eyed the millennials, evident from the lack of Walmart stores in the urban areas.
Let’s admit it; Google Pixel is for Android users what iPhone 8 is for Apple loyalists. Google Pixel came in at a time when even android users were on the lookout for iPhone 7.
And, now, with its latest versions it certainly aims to run at par with Apple. Though it’s another story whether or not it can or will, there is one great marketing strategy that Google decided to throw in the face of the aftermath of hurricane Harvey.
So, in a world where Content Marketing is Going Hollywood, Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity, and Brands are the new Creators, why do brands spend so much money producing premium content, but allocate little to no paid media and marketing budget behind it?
Once upon a time, consumer products like soap, sugar and soft goods were found in bins and shelves in general stores, measured out in small quantities by amenable shopkeepers. Those days are gone.
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
