Golden Social is here to help your business grow. Located in the heart of Manhattan, New York (NY), Zachary Goldberg is a Digital Perfectionist, Marketing Consultant, has been mentored by some of the brightest minds in the industry, and wants to share that knowledge with you.
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All in media
Apple has Siri, Amazon has Alexa, Google has Google Assistant, and a lot of people are interested in what they have to offer. This is where the future of advertising is headed – capturing market through audio. Now, you just don’t need to be there on Google or Bing, you need to be where Siri and Alexa can find you.
As Silicon Valley character Earl Bachman states,
“It’s a VR play,” Bachman says. “That’s the frothiest space in the Valley right now. Nobody understands it but everyone wants in. Any idiot could walk into a fucking room, utter the letters ‘v’ and ‘r’, and VC’s would hurl bricks of cash at them.
“By the time they find out it’s vaporware, it’s too late. I’ve got to get into this.”
Back in December, when Zuck announced his plan to deploy a team of third-party fact-checkers to flag and remove “fake news,” we were skeptical.
Frankly, the idea that a ragtag group of vigilante journalists from news outlets like ABC, Politico, and Snopes could physically pour through millions of reported posts seemed a little outlandish.
And, it looks we were right to be dubious
So, in a world where Content Marketing is Going Hollywood, Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity, and Brands are the new Creators, why do brands spend so much money producing premium content, but allocate little to no paid media and marketing budget behind it?
