All in Retail

The Rise of Uniquely J

The Rise of Uniquely J

Zachary Goldberg
ecommerce, marketing, Retail

Walmart’s Unique challenge to Amazon – the Rise of Uniquely J

And, here begins another chapter in the Walmart-Amazon tussle as Walmart acquires Jet.com to grab a bigger share of the millennials segment of the market. Uniquely J is now the new online face of Walmart.

This comes as a befitting answer to Amazon’s acquisition of Whole Foods Market. With Uniquely J, Walmart is getting back at Amazon with the most well-thought move ever. Now, Walmart has never exactly eyed the millennials, evident from the lack of Walmart stores in the urban areas. 

Coca Without Cola

Coca Without Cola

Zachary Goldberg
Retail

What started as a decade long rebranding and re-franchising endeavor will now manifest in its reintroduction to the American public. The root of the reason probably goes down to the fact that consumers are becoming increasingly aware of how much sugar this cola giant has been feeding them for decades. It is, in fact, interesting that despite the increase in still beverages from Coke, the sales from the fizzy drinks have been stagnant.

How Google’s Marketing is a Step Ahead of Apple in the Face of Harvey

How Google’s Marketing is a Step Ahead of Apple in the Face of Harvey

Zachary Goldberg
marketing, Retail, google, apple

Let’s admit it; Google Pixel is for Android users what iPhone 8 is for Apple loyalists. Google Pixel came in at a time when even android users were on the lookout for iPhone 7.

And, now, with its latest versions it certainly aims to run at par with Apple. Though it’s another story whether or not it can or will, there is one great marketing strategy that Google decided to throw in the face of the aftermath of hurricane Harvey.

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