Stop and Stare at what these nine retailers did for the eclipse
As a total eclipse passed over the US, brands went out of their way to show they were over the moon.
Some brands provided glasses or tutorials for how to make a DIY viewer to watch the eclipse safely. Others created eclipse-themed events and treats for people celebrating the rare happening.
Chiquita
Chiquita has hijacked what it calls the "total(-ly overrated) solar eclipse" and is telling people to instead look out for the "banana sun," the two moments before and after the solar eclipse when it claims it can "temporarily turn the sun into a giant banana."
Yesterday, this big Chiquita banana appeared in NY's Flatiron Plaza. Today, the #BananaSunwill appear in the sky. https://t.co/SgwDDQPAeG pic.twitter.com/4IGJkyL16k
— Chiquita (@Chiquita) August 21, 2017
DoubleTree by Hilton
DoubleTree by Hilton made a video showing a cookie and glass of milk mimicking the movements of the sun and moon during an eclipse. The brand is also encouraging fans on Instagram and Twitter to create their own cookie-and-milk eclipse-inspired videos with the hashtag #CookiEclipse. It will also send select participants a tin of DoubleTree Cookies.
Delta Air Lines
The airline also made a cookie-centric video acting out the eclipse.
We are ready for #SolarEclipse2017! Here’s a little "pre-enactment" for your viewing (and snacking) pleasure. pic.twitter.com/fgDu1q7fqG
— Delta (@Delta) August 21, 2017
Pizza Hut
The chain created a how-to video to demonstrate how the solar eclipse can be safely viewed through one of its pizza boxes.
Coca-Cola
The soft-drink maker also demonstrated how to make an eclipse viewer from a box.
BRB, going to make one of these right now! #CokeZeroSugar #Eclipsehttps://t.co/Klmo3qFdY4
— The Coca-Cola Co. (@CocaColaCo) August 20, 2017
Krispy Kreme
Select US and Canadian Krispy Kreme locations have been selling a limited-edition "eclipse" doughnut since Saturday.
The last total Solar Eclipse? 1979. The last #ChocolateGlaze Doughnut? Never. Just sayin'.#Eclipse2017 https://t.co/LOLi61V1SL (US) pic.twitter.com/R5dSFDph1v
— krispykreme (@krispykreme) August 17, 2017
Denny’s
Denny’s offered $4 all-you-can-eat "mooncakes" or moon-shaped buttermilk pancakes to customers.
bet you can’t tell which one’s a celestial body & which one is a breakfast... try them yourself on 8.21.17 pic.twitter.com/aqNTMnrIfG
— Denny's (@DennysDiner) August 16, 2017
Royal Caribbean
Bonnie Tyler will sing her 1983 hit Total Eclipse of the Heart during the eclipse on Royal Caribbean's Oasis of the Seas ship.
As if #Eclipse2017 wasn't going to be legendary enough, Bonnie Tyler is joining the fun with@DNCE onboard #OasisoftheSeas. https://t.co/PwLFVYv4yW
— Royal Caribbean (@RoyalCaribbean) August 16, 2017
Warby Parker
Too bad for some enthusiasts: Warby Parker was giving away eclipse-viewing glasses, but quickly ran out of them.
Stop by one of our stores and grab some eclipse-viewing glasses for you and your friends—hurry, they're going fast! https://t.co/Ew9kHrMoMw pic.twitter.com/r8LfyTP5gN
— Warby Parker (@WarbyParker) August 16, 2017
The eclipse glasses in our stores are nearly gone—but you can use this pinhole projector to view the eclipse safely: https://t.co/nQtXbt6vIo pic.twitter.com/5rF6Ye0zsZ
— Warby Parker (@WarbyParker) August 17, 2017
A version of this article was first published by PRWeek
Read more at http://www.campaignlive.co.uk/article/stop-stare-nine-brands-eclipse/1442592?bulletin=campaign_brands_bulletin&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20170826&utm_content=Campaign%20Brands%20(26-08-2017)::&email_hash=#8bDO516sD6cMYuEt.99
