Walmart’s Unique challenge to Amazon – the Rise of Uniquely J

And, here begins another chapter in the Walmart-Amazon tussle as Walmart acquires Jet.com to grab a bigger share of the millennials segment of the market. Uniquely J is now the new online face of Walmart.

This comes as a befitting answer to Amazon’s acquisition of Whole Foods Market. With Uniquely J, Walmart is getting back at Amazon with the most well-thought move ever. Now, Walmart has never exactly eyed the millennials, evident from the lack of Walmart stores in the urban areas.